Appellation 49

While most designers aren’t able to measure the impact their work had on a particular event or product, I was lucky enough to have quantifiable data to show the impact the experience design, style, and merchandising had on this particular program.

Challenge

To create a great experience with an inclusive, unique identity that brings awareness to the participating vintners, and optimizes wine sales for a minimal cost. Previous years the program did not employ a design team and sales were minimal. With the only change in the program being a well designed and curated space I was able to measure the impact good design can have on revenue.

Design Implementation

Many new features were implemented in order to attract more attention to the program, create a presence, and increase sales for visiting vintners; printed collateral, smallwares, in-suite education and a mobile wine cart.

Results

The implementation of way finding, informative and beautiful menus, branded smallwares, and a welcoming and guest-friendly space increased sales by over $100k (300%), for a minimal initial cost.